The Purple Cow of Customer Service

In today's crowded and competitive market, businesses must find ways to stand out from the herd. In the custom sneaker industry, this can be achieved through offering an exceptional customer service experience. As the purple cow of your industry, your customer service can be the defining factor that sets your business apart from the competition.

Why is excellent customer service essential in the custom sneaker business? The answer is simple: it builds loyalty, generates positive word-of-mouth marketing, and creates an exceptional brand reputation.

How to create a customer service foundation 

The foundation of great customer service is building strong relationships with customers. By responding promptly to inquiries, providing personalized service, and going the extra mile to ensure customer satisfaction, you can build trust and loyalty. In a world where people have endless options, it's crucial to make customers feel valued and appreciated.

How to create clear expectations for customers

Another crucial element of great customer service is setting clear expectations. Be transparent about pricing, delivery timelines, and the custom sneaker design process. Communicate proactively and consistently, so customers never feel uncertain or misled. By doing so, you can avoid misunderstandings and create a seamless and enjoyable experience for your customers.

Handling customer complaints

But what happens when things go wrong? Mistakes can and will happen, but how you handle them can make all the difference. When a customer complains, actively listen, respond with empathy, and offer solutions to rectify the issue. By turning a negative experience into a positive one, you can build even stronger customer relationships and generate positive word-of-mouth marketing.

Providing a seamless ordering experience is another key component of excellent customer service. By offering a user-friendly website, clear instructions for placing orders, and timely shipping and delivery, you can create a stress-free experience for your customers. And when you go the extra mile, such as offering personalized design consultations or exclusive customization options, you can create a truly exceptional experience.

Increasing loyalty

By providing excellent customer service, you create a host of benefits for your business. Your customers will become loyal advocates for your brand, generating positive word-of-mouth marketing that is invaluable. You will build a reputation for quality and service that sets you apart from the competition. And as you build a brand around customer service, you can create a culture of customer-centricity that permeates throughout your organization.


In conclusion, my friends, excellent customer service is the purple cow of the custom sneaker business. By building strong relationships with customers, setting clear expectations, handling complaints with empathy, and providing a seamless and exceptional experience, you can create a brand that is truly remarkable. So, go forth and create a customer service experience that will leave your customers saying, "Wow!"

Back to blog